Elle UK will also give the initiative extensive editorial and promotional support.
Designers eligible to apply for this initiative must have been in business for no more than two years and will be selected by a committee comprising key British retailers, brand development experts and fashion influencers.
Caroline Rush, CEO of the British Fashion Council, commented This partnership with elle will provide our young designers with access to a team of mentors and experts that they would not have access to at this embryonic stage of their career.Nick Waterhouse - Katchi Asking Alexandria - Where Did It Go?Claudia Catzeflis, Sophie Hulme, Saloni Lodha and Vassilisa, designed by Nadja Solovieva, would receive stockists, exhibition space, editorial support from elle and mentorship from top London brands.Catzeflis said advice from elle Market and Merchandising Editor Bonnie Rakhit and Stella McCartney Merchandising Manager Yeda Yun has helped refine her design vision.Rammstein - Feuer frei!The recognition that elle has given me is just fantastic, she said.We found two of the designers manning their rails in a sun-soaked exhibition space on the first floor of Somerset House.It is really an accolade that gets me in the door.Lorraine Candy, editor-in-chief, of elle UK, Brilliant young designers in London understandably focus their resources on creating outstanding collections.Its something I can always have on my CV and include when I introduce myself.
The BFC will partner with retailers to select talent and host in-store events to stock and promote the winning designers collections to their local audiences.
Just down the hall, Hulme welcomed press and buyers to her first solo presentation.
Before, I was using very, very delicate fabrics, and I think that was slightly unapproachable for a new designer, Catzeflis said of her signature blouses.Led Zeppelin - Immigrant Song Pixies - Where Is My Mind?Last sqlite administrator vs sqlitestudio season, flashbulbs and champagne flutes heralded the crowning of the second years class of BFC/elle Talent Launch Pad winners.We will use our styling and image making expertise to help promote and build their businesses and get their great work into British shops as soon as possible, so style hungry women up and down the country can wear and support new talent.This initiative will complement the British Fashion Councils existing showcasing support schemes including newgen sponsored by Topshop and Fashion Forward supported by Coutts.Launch-pad Marketing Materials will help them to promote their brands regionally, internationally and will also add value to BFC showcasing support initiatives.The initiative will address two ongoing yet interlinked challenges: engaging regional designer retailers in championing new British design talent and creating marketing material that allows designers to promote and sell their collections.The work has paid off in the form of positive feedback from buyers at Liberty, The Corner and Chinas Fei Space, who took the time to look over her sample rails during LFW.Elle Magazine will give the winning designers access to the industrys top stylists, photographers and creative directors to create marketing materials including images, films and look books.This new launch pad scheme will complement the showcasing opportunities offered by London Fashion Week by providing selected young designers with the image creation and sales infrastructure necessary to ensure long term business development.